About
Tourism is one of the most important economic industries on a global scale. It is especially significant in countries such as Guatemala, where it has proved its ability to actively contribute to the production of decent jobs and productive professions, the conservation of the environment and cultural heritage, and the building of national identity. As a result, it contributes to the realization of the national goals listed in the National Development Plan “K'tun Nuestra Guatemala 2032”. It also helps to the achievement of the 17 Sustainable Development Goals (SDGs). The role of tourism in accomplishing these goals is greatly reinforced when sustainable development is recognized as a shared duty and is at the heart of decision-making.
The tourism roundtable's strategic goal is to boost revenue from this economic activity from 2.7% to 10% of GDP by 2025.
To accomplish this, the following particular objectives have been selected and categorised according to the Sustainable Tourism Master Plan (PMTS) 2015-2025 axes.
01
Institutional framework
Modernization of the tourism governing body. Update of the National Policy for Sustainable Tourism Development 2012-2022. Advance in the implementation of the Master Plan for Sustainable Tourism 2015-2025.
02
Sustainable tourism development
Promote the long-term growth of tourist activities by implementing socio-cultural, environmental, and economic-business practices based on global sustainable tourism standards.
03
Consolidation and diversification of tourism offerings
Update the national tourist offer's hierarchy based on tourism planning, attractions, and their connections to distribution centers and tourism corridors.
Improve and protect the Mayan Biosphere Reserve.
Create a tourism development strategy for Guatemala City.
04
Tourist information system
Encourage the creation of systems for the sector's study, measurement, coordination, and distribution of strategic information.
05
Tourism competitiveness
Improve tourist infrastructure and services.
Encourage effective policies for investment in tourism, as well as the revival of MSMEs in the industry.
06
Tourism promotion
Promote Guatemala as a tourist destination on a national, regional, and worldwide scale.
07
National Tourism Safety Program
Improve tourism safety, prevention, and response methods.
08
National, regional and international instances
Regaining leadership and involvement in national and international forums.
Events
- All
- 2024
Meeting for the Implementation and Management of the Guatemala Sustainable Tourism Master Plan 2015–2025
The Guatemalan Tourism Institute held a meeting with the Marketing Committee – Multisectoral Tourism Roundtable, with the aim of establishing strong collaboration between the public and private sectors to implement and manage the Guatemala Sustainable Tourism Master Plan 2015–2025.
Agreements and Alliances
A draft inter-institutional agreement is currently being developed with public sector entities such as the Municipality of Guatemala; the Ministries of Finance, Economy, Environment and Natural Resources, Culture and Sports, and the Interior; the Guatemalan Tourism Institute; the Superintendency of Tax Administration; and the Guatemalan Migration Institute. Additionally, the agreement involves private sector entities such as the Guatemalan Tourism Chamber, the Sustainable Tourism Commission of AGEXPORT, the Guatemalan Hoteliers’ Foundation, the Guatemalan Airline Association, Pacunam, and the Guatemala Convention Bureau.