The Investment Attraction Roundtable arose from a public-private agreement to articulate combined efforts to foster long-term economic growth and formal employment creation, with an emphasis on two strategies:
By signing a public/private inter-institutional agreement, the signatory institutions undertake to guarantee that sectoral rules and public policies promote the growth of the various export industries.
In Strategy 1, seminars were performed with entrepreneurs from the 20 prioritized industries to evaluate the markets with the highest potential and suggest triggering measures to improve exports.
Market information, market needs and certifications, product image campaigns, exportable supply, trade promotion, eligibility, logistical alternatives and prices, regulatory framework and public policies, and finance choices were recognized as specific tasks for each industry.
In Strategy 2, the Ministry of Economy is spearheading measures to present Guatemala as an investment destination, with the cooperation of National Competitiveness Program (PRONACOM), the Ministry of Foreign Affairs, the Municipality of Guatemala, the USAID CEO project, Foundation for the Development of Guatemala (FUNDESA), The Guatemalan Exporters Association (AGEXPORT), the Chamber of Industry, and the Bank of Guatemala.
Furthermore, the Private Investment Promotion Agency "Invest Guatemala" was established to assist foreign investors in their decision to invest in Guatemala vs another destination, to advise them on how and where to locate, and to expedite their process of establishing in Guatemalan territory. The Agency also tries to assist Guatemalan businesses in identifying chances for expansion, funding, and access to new markets.